Value Orientation Style analysis Essay Example | Topics and Well Written Essays - 500 words

Value Orientation Style analysis - Essay Example According to the two anthropologists, understanding the differences in value orientation is critical in corporate management in different locations. In this regard, it would be important to analyze the culture of Russians in the context of Pierre Frankel experience and within the five human concerns. The Russian society believes that human being is evil and as such emphasizes use of code of conduct, punishment and sanctions as behavior control approach. Considering the case study, since the fall of Soviet in 1992, the people of Russia attribute their failures to opening up to the west. In this respect, there has been significant suspicion coupled with bitterness for foreign companies hence difficulty in free interaction with foreign corporate leaders. The cold reception Frankel received from Lebedev and the idea of giving him an office away from Managing director’s office manifests this extent of unease with foreigners. This means that it would be difficult for H-IT to make significant impact with its globally standardized management practices. In the context of activity orientation, Russian society is containing and controlling. It can be noted that despite efforts by Frankel to initiate changes with top leadership and employees in H-IT subsidiary in Russia, there was significant go-slow in response. This is a society where people value control and orderlies with life-society balance. Despite Frankel trying to convince the Russian managers on how to effect productive changes, the employees remained reluctant and pursued local approach hence the observed poor performance of the company. For instance, While Frankel attempts to hire a more competent personnel, Lebedev seeks his own with intention to contain any outside influence from the new employee. The Russian community offer significant opposition to contemporary business demand due to its emphasis on past time orientation. This society clings on the Soviet era culture and

Advertising Essay Example | Topics and Well Written Essays - 500 words - 10

Advertising - Essay Example Youth are persons between the ages of 18 and 30. People falling under this age bracket are significantly attracted to digital music (Ferguson 43). Youth likes watching music, and are involved in downloading of popular tunes. Therefore, youth is the best target group that the advertisement will be aiming. Giving out purchase incentives in some of the Lindsay Ell music downloads is one of the best promotional strategies for Viral Vinyl Records to use in marketing its music. At Viral Vinyl Records, the marketing department has understood trends prevailing within the music market. The company has researched on the music industry history, current situation and major trends in the market. Therefore, Viral Vinyl has a clear picture on both the current and expected dynamics of music sales. The record company has done good analysis on the competition and also analyzed customers’ attitude towards genres like jazz, blues and rock music. This analysis has helped to identify target groups, especially when selecting on the proper strategies of reaching the selected groups. Viral Vinyl will conduct its advertisement processes through social media channels where there is a growing interest for Lindsay Ell music. Viral Vinyl Records target group is the music lovers, especially those who love rock, jazz and blues. The company is targeting social media followers and keeping them up to date on Lindsays activities, especially by informing potential fans about the cities hosting live concerts. In order to understand what Lindsay fans expect, the company will encourage interactive sessions through social media. This way, Viral Vinyl Records will have a better strategy in marketing the music and attracting more customers to buy its tunes. The process of passing intended message to a targeted group, which in this case is the youth will be instrumental in facilitating achievement of